Andrea Maack is a renowned Icelandic visual artist and eponymous fragrance brand, born through a series of scented art exhibitions. What started as a series of art exhibitions using scent as a medium has now grown into one of the most sought after and unique brands within the international niche market of perfumes. The collection of unisex fragrances has been developed with an artistic approach, using the highest quality raw materials and embody elements of Maack's travels, artistic explorations and her profound relationship with Iceland. When the artist first embarked upon her scent journey she posed the question, how do you turn a drawing into a fragrance? It is a mysterious process, by all accounts. Do fragrances have colours? Andrea Maack says they do. Can a fragrance designed to complement a specific artwork stand on its own as a composition? Even without seeing the artwork, these are complex, well-made scents that tell a story. The striking black bottle and box were designed in collaboration with architect Maddalena Casadei inspired by Obsidian Volcanic rocks found in the Icelandic highlands, with graphic design by art director Tommaso Garner, who interpreted Maack’s original paintings. The brand caters the modern fragrance lover, whose penchant for social media are only matched by their desire to engage on and offline with Maack's immersive scent universe, and particularly through Instagram @andreamaack).The brand is carried globally by respected retailers worldwide and have been featured in prestigious fashion and art media such as Vogue, Elle, AnOther, Frame Magazine, Glamour and Marie Claire and Highsnobiety.
A native Icelander, Andrea Maack graduated from the Icelandic Art Academy with a degree in fine arts. She is a multidisciplinary artist whose practice involves drawing, painting, scented installation and performance. Solo exhibitions include The Reykjavík art museum, Georgia Sherman Toronto, Arnhem Mode Biennale, Maddox gallery London to name a few.
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