In 2011 Icelandic visual artist Andrea Maack turned a series of scented-art exhibitions into a global beauty brand. The unusual combination of a visual artist working with scent became an instant hit within the niche beauty sector.
Andrea Maack is a visual artist working across many disciplines including painting, installation, photography and sculpture. Her work operates in the gap between Conceptual Art, commercialism and wearable art. When designing a new scent, Maack begins with a starting point of purity, natural freshness and scientific explorations. She then captures the essence of her art with absolute precision, resulting in the highest quality unisex fragrances encapsulated in an exquisite obsidian-inspired bottle housed in gender neutral boxes with Maack’s original paintings.